L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.
Root-uplifting gel. This medium-fixation styling gel guarantees a “higher hair” effect with delicate softness and shine. At the root of this high-performance product is a simple formula: lift, suppleness, elevation and no unpleasant surprises. A formula that can elevate roots with subtlety and without a “cardboard” look.