Kérastase L’Incroyable Blow Dry
L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.